It’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Take a look to see if any of these can help you measure success in your social media strategy:
| Tool | Desc | Measurement Category | Review |
|---|---|---|---|
| Twitter Search | Returns tweets which include a keyword | Influence | |
| Klout | Assigns a Klout score based on Twitter influence | Influence | Review |
| Twitalyzer | Dashboard of Twitter metrics with tips & trends | Attention, Influence | Review |
| TwitterCounter | Trending stats on number of followers | Attention | Review |
| Ow.ly | Measurement of views and clicks on link | Attention, Conversion | |
| Bit.ly | Measurement of views and clicks on link | Attention, Conversion |
What tools do you use for Twitter Measurement? I intend on updating this list as I come across more tools that are useful. Please submit any that you use so I can add them. Thanks!
(photo by Mike Baird)