As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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Aug
30
2010
Review: SocialSeek for Social Media Monitoring
One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Save searches and view updated results automatically every 30 minutes. SocialSeek makes it easy to keep track of what’s being said about your company and brand.
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Aug
17
2010
14 Ways to Spy On Your Competition
Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing.
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Jul
23
2010
No Content = No Keywords
If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
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Mar
25
2010
Google gets a little Creepy in Quest for Ad Performance
Consumers don’t always buy something the minute they show interest in it. They may search for information, ask for recommendations, and browse around the web before making their decision to purchase. This is not that different either online or offline. It takes quite a few touchpoints with each customer before they actually buy from you. Since you’re not likely to buy something the first time you see an ad, Google is increasing the chances that you’ll click through on an ad by having those ads follow you around the web… which is a bit creepy.
If someone sees an ad on one site, Google can now show the same ad or a follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of sites in the Google Content Network, chances are Google will see them again. The program has been in beta since March, but it is now being rolled out to all AdWords customers. – Google Ads Will Now Follow You Across The Web (TechCrunch)
Mar
16
2010
Review: Scribe SEO Copywriting Tool
Scribe SEO (affiliate link) works with WordPress blogs and websites to provide easy-to-understand SEO copywriting recommendations. Even if you know SEO, this tool provides feedback right on the blog post interface, making it easy and quick to optimize any post. I’ve been using Scribe for over a month now and I have been very happy with the results.
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Mar
15
2010
Sency Adds 4 New Language Search Engines
Real time search engine, Sency, who we’ve reviewed previously, just launched 4 international search engines to help users browse real time content in other languages. The real time web is alive – there are over 50 million status updates posted to Twitter every day. With all of these updates, a slew of real time search engines have launched in an effort to help users see what is being said right now.
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Feb
17
2010
1 Quick Way to Reach Google’s Front Page
This is a guest post by Vincent Roman, friendly web developer & programmer at VincentRoman.com.
If someone told you that you could get great placement in Google, really quickly, with no expenditure, would you beleive them? To hazard a guess, probably not, but then I don’t blame you, however, the reality is yes! “How so?” I hear you ask. Well the answer is simple: Google Local Business Center.
Digital Marketing & Strategy
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