If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
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internet search engines
Google gets a little Creepy in Quest for Ad Performance
Consumers don’t always buy something the minute they show interest in it. They may search for information, ask for recommendations, and browse around the web before making their decision to purchase. This is not that different either online or offline. It takes quite a few touchpoints with each customer before they actually buy from you. Since you’re not likely to buy something the first time you see an ad, Google is increasing the chances that you’ll click through on an ad by having those ads follow you around the web… which is a bit creepy.
If someone sees an ad on one site, Google can now show the same ad or a follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of sites in the Google Content Network, chances are Google will see them again. The program has been in beta since March, but it is now being rolled out to all AdWords customers. – Google Ads Will Now Follow You Across The Web (TechCrunch)
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Review: Scribe SEO Copywriting Tool
Scribe SEO (affiliate link) works with WordPress blogs and websites to provide easy-to-understand SEO copywriting recommendations. Even if you know SEO, this tool provides feedback right on the blog post interface, making it easy and quick to optimize any post. I’ve been using Scribe for over a month now and I have been very happy with the results.
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