As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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Marketing
Social Media is Not a Magic Wand
Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Social media provides a relatively inexpensive (in terms of $) way to reach a wider audience than was possible previously. In order for social media to work, it requires a commitment to regularly spending time engaging with your customers and potential customers.
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5 Tips for Reaching Your Audience Online
While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Here are some tips for reaching the right people…
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