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Facebook sends more Traffic to News Sites than Google News

All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:

Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. – Facebook Visitors Come Back Again and Again (HitWise)

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Vanity Searches Should Be an Important Part of Your Routine

Wondering what people are saying about you or your brand?  One of the most powerful tools to keep up what people think is to do a vanity search from time to time.  A vanity search is a search (usually on Google) for your name, company name or brand name (really should be doing all of them).  Ideally you should own the first page of results – meaning you’ve written or posted everything there. But when a results from someone else shows up, it’s an opportunity for you to take action.
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The Best Use of Social Media? Building Relationships

People don’t buy from companies.  They buy from people.  Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network.  Even online people may purchase from a company once without a human interaction, but it’s probably the person-to-person contact somewhere along the line that brings them back.  People make a company what it is.
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