Building awareness for your business is a marketing problem. But what if your product was so awesome that everyone told their friends about it? What if your customers were so happy with what you’re selling that they did all your marketing for you? That’s the difference between having customers who just buy your product and having enthusiasts who promote your product. Attracting enthusiasts isn’t something you can do with better marketing or advertising — you have to have an amazing product.
If your startup, your non-profit or your event is suffering because of a lack of awareness, the solution isn’t to figure out some way to get more hype, more publicity or more traffic. Those are funnel solutions, designed to fix an ailing process by dumping more attention at the top, hoping more conversion comes out the bottom….No, the solution lies in re-organizing your systems, in re-creating your product or service so that it becomes worth talking about. —“Our biggest problem is awareness” by Seth Godin
