Software Development Management
It’s the end of another year and we’re highlighting the best posts of 2009…(originally posted March 25, 2009)
On Monday, we talked a bit about various branding strategies and why you should consider picking one to help your business and marketing strategies. With each branding strategy comes both advantages and disadvantages that you should be aware of.
[Read more…] about Best of 2009: Advantages & Disadvantages of Different Branding Strategies
Time for the annual “looking ahead” post. From last year’s post, here were my predictions for 2009:
[Read more…] about Predictions for 2010 & Scorecard for 2009
It’s nothing new. Some marketing person has the brilliant idea to run a viral marketing campaign that then causes negative publicity because it was clearly a bad idea (for example: micheal jordan hoax and burger king shower-girl). Was the original intention to deceive or just cause a stir? Who knows? Did the marketing turn out the way the company’s had hoped? Marketing for hype often goes wrong and leaves a bad taste in everyone’s mouth.