Both HootSuite and SocialOomph provide features for managing Twitter and Facebook (and other accounts). The services are very similar, and I’ve been a fairly loyal user of SocialOomph for several months now. But, recently downtime at SocialOomph led me to re-explore HootSuite and I’ve been using it as my primary tool for the past week or so. There are still some things that I prefer about SocialOomph, but overall I’m fairly happy with HootSuite (at least for now). Let’s take a look at the details:
The most important online marketing goal for any small business is to build its channel of organic web traffic. Organic web traffic relates to users finding your business when searching online through the natural search results. So why is it so important you ask? There are many reasons why higher search engine ranking matters, none more important than the fact that it’s free web traffic and users who found your site through the natural search results are more likely to buy a product or order a service. Before we dig deeper into the specifics of how to improve your organic ranking, know this: Unfortunately there are no shortcuts and the process of optimizing your site is a long process which along the way will work at times and won’t at other times.
As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand.