Most marketing textbooks are hundreds of pages long and are filled with term definitions that hardly anyone remembers. When it comes to implementing a marketing strategy, it’s difficult to remember the 4P’s (or 5 or 6 or whatever you follow) so it’s hard to put together a strategy that will work for the particular product/brand/company. Businesses are hungry for information on how to market effectively and this book takes a hands-on, step-by-step, easy-to-measure results approach to creating a marketing strategy that has been proven to work even at very large companies. Marketing Management: The Big Picture
[Read more…] about Book Review: Marketing Management – The Big Picture by Christie L. Nordhielm
I run across a lot of business people who feel like they’re competing with the entire world. They’re scared of the big companies and any little mom & pop store that shows up that might be somehow related to what they do. You may feel similarly – like the whole world is out to get you… but are you actually competing with all these companies?
Last night I was a bar/brewery for a pr/social media meetup. I love this bar. It has free wireless, good food, great beer and no smoking. It’s a bit of a haul from where I live, but I still make it a point to meet people there, tell people about it, and give them as much business as I can. I am an enthusiastic customer.