So many of us are so busy running our businesses that we forget exactly who we are – what our company stands for and what we provide to our customers. This can lead to some huge business problems, such as branding and reputation problems, as well as not understanding where to spend money to reach our actual customers. Taking a few minutes to think about who you are – in terms of what your customer thinks, can really help you target the right audience with the correct message, saving you both time and money in the process.
Marketing
Why RSS is So Important For Your Business That You’re Probably Already Using It
Many people I talk to don’t know what RSS is and so they’re confused about how it might be important for their business. RSS, which stands for Really Simple Syndication, and is sometimes just called a feed, is a way for one website to send out it’s content in a way that other websites and programs can easily read. Most people are actually already using feeds, they’re just not aware of it.
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Ask Sazbean: How is Twitter Different Than Facebook?
I met with a potential client yesterday and she said she’s had a lot of luck in using Facebook to get new business. She understood the concepts of friends, fans, and joining groups to communicate and connect with people. But Twitter was a mystery for her. She set up a Twitter account, but doesn’t know how to use it to gain new business. She knew it could be used for business because a family member had success using it to build his business. So how is Twitter Different than Facebook?
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