A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.
[Read more…] about Linking Social Media Statistics to Business Metrics
Many companies are excited about the idea of using social media to connect directly to their customers; to be able to send them messages directly. This used to be available only through direct mail, email or phone calls, but now companies can message customers on a variety of social media. The problem is, that most of these companies don’t fully understand the power of social media, or that it has empowered their customers and given them control over the brand.
We’re in the market for a financial advisor. Stop! Before you start spamming us with phone calls or emails – we’re not interested. What we’re looking for is a financial advisor that we’d feel comfortable going out to the bar with – someone who is recommended by someone else we trust. In this case, I don’t care what your resume is, or who your other clients are (unless I know them personally) or what they say, or what references you can provide. The service you’re selling is something that affects me personally and it’ll take several years before I know whether or not you’re full of it.