I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business. Shocking. Blogging is one of the easiest ways to have constantly updated content on your website. It’s a way to show off your expertise, have an opinion, and get noticed. I think blogging is extremely important for businesses, here’s why:
Marketing
What Your Website Visitors Initially See – The 5 Second Glimpse Test
The first time visitors come to a site they usually spend less than 5 seconds figuring out if they’re in the right place. Right place being, of course, where they can get whatever information it is that they’re looking for. During those 5 seconds you need to communicate what your site is about, what information you have to offer, and how they’ll be able to navigate the site, so it touches on design, usability, content and marketing…
What do visitors see during those 5 seconds? Try The 5 Second Glimpse Test:
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Ask Sazbean – Why Shouldn’t I Use Hits to Measure Traffic on My Website?
Hits are really a reference for how many files are being downloaded from the web server. In the days when web pages only had one file associated with them, it made more sense to use hits as a measure of traffic on a website. These days one web page is made up of many different files. Each file downloaded is considered one hit. How many files (hits) per page can vary greatly. So it doesn’t make sense to use hits for measuring traffic any more (unless you want to know how much you’re using your web server).
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