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Selling (and Socializing) on Facebook

My article on Facebook for eCommerce sites – Selling (and Socializing) on Facebook –  is up over at Practical eCommerce.  I hope you find it interesting and useful.

But the real power is in what Facebook inherently offers – the ability to socialize and communicate directly with your customers Once customers become a fan, or join your group, you can send them messages, updates and news. Most importantly, you can see exactly who they are and can reach out to them to gather information about why they like your products and what can be improved. – Selling (and Socializing) on Facebook – Practical eCommerce

You can see the other articles I’ve written for Practical eCommerce here.

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Thoughts from Module09 Midwest Digital Conference – Morning Sessions #module09

midwestdigitalconf

Adrian Pittman

  • All the technologies in development today will be available as a platform for the future generations.
  • When you hire an expert, make sure you give them the resources (and the freedom) to do their job.

Ken Burbary

  • 93% of customers expect your brand to have a social media presence
  • customers want your brand to be involved
  • include consumers i how you make your products better
  • everyone is an influencer – every interaction counts

Amber Naslund

  • The Five Faces of Community Management
    • Anthropologist – figure out who customers are, and how we should interact with them, and how to help them make connections with people that matter to them
    • Bridge Building – liason for customers to connect with anyone inside the company plus internal bridge building of tearing down silos between departments
    • Diplomat – knowing how to edit, handling crisis
    • Director – Setting the scene, figuring out what the story is and helping actors to figure out their parts
    • Builder – need bricklayers and carpenters, figure out what works and what doesn’t, bring feedback to company and results back to community

Damian Rintelmann

  • Your website is not a mousetrap – its for interacting with visitors
  • Offline customer engagement just as important as online
  • Visitors need to be able to take your content and share it outside your website walls
  • Opportunities to share, focus on goals, measure and make small adjustments.

Marcel Lebrun

  • Marshal McLuhan – “media itself has a social effect because it changes things”
  • Community manager is about adding personality to your brand
  • There’s no single owner of social media – it has a more broad set of purposes and uses
  • Social media is more measureable than traditional media

At the Module09 conference or watching online?  What are your thoughts?

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The Recession as an Opportunity to Change Business as Usual

cubicleswebg33kThere’s no doubt about it – this recession has impacted almost every one of us.  But some of the changes to how business is being done have been in the works for awhile.  The recession has brought many of them to light and increased their impact.  Companies who take the opportunity to change how they do business will come out of this downturn with a bright future.

Let’s take a look at Cisco – they’ve taken the opportunity to innovate and make strategic decisions during each of the past recessions which have brought them out stronger than before.

Over the past seven years, we have nurtured a [management approach based on] collaboration and teamwork using networked Web 2.0 technologies, which we feel will be the business model for 21st-century leaders. It has allowed us to enter two dozen [new] markets, that is now at 28—I just added two more yesterday….

I do believe very strongly that while this is the most challenging time in our careers, as business leaders, customers, and as countries, it also offers potentially the most opportunity. When you face challenges of this magnitude, with the tremendous disruption it creates for businesses, for jobs, for families, you get a willingness [from people] to change with speed you do not get in normal times. So out of this tremendous pain as a country and as a world, I believe we should focus on tremendous gain. – At Cisco, ‘Downturn’ Screams Long-Term Opportunity – BusinessWeek

Cisco has changed business as usual – now they collaborate with their customers to innovate and enter new markets – and all employees are encouraged to bring their ideas to the table instead of waiting for top-down decisions.

How can you change business as usual?

(photo by webg33k @ Flickr CC)

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