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Sarah Worsham / Jun 28, 2010

Review: Klout for Measuring Twitter Influence

Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network.  Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t).  Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
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Sarah Worsham / Oct 29, 2009

Breaking Down Social Media Measurement – Attention, Influence & Conversion

measure-aussiegallA lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business.  Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall:  Attention, Influence & Conversion.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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