Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides amongst other activities like engagement and plain old interest in your content. Unfortunately, there’s not a metric that points completely to brand loyalty, but there are a few indicators that you’re on the right path.
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Tips for Finding the Right People on Twitter
The best results on any communications channel happen when you’re talking to the right people with the right message. Blindly following everyone on Twitter, in hopes that they’ll follow you back, may get you a large following (if they do follow back), but it may not be the right people. All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. (This concept applies to other communication channels too.) Building on yesterday’s post about why no one is following you on Twitter, here are some tips for finding the right people on Twitter in order to start up the right conversations:
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17 Reasons Why No One is Following You on Twitter
As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. I think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Here are some reasons people may not be following you on Twitter (or why it seems like you’re talking to yourself):
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