Software Development Management
Last night I was a bar/brewery for a pr/social media meetup. I love this bar. It has free wireless, good food, great beer and no smoking. It’s a bit of a haul from where I live, but I still make it a point to meet people there, tell people about it, and give them as much business as I can. I am an enthusiastic customer.
[Read more…] about A Missed Opportunity to Connect with an Enthusiastic Customer = PRFAIL
You have to stop thinking like a marketer, an advertiser and a communicator and start thinking like a publisher. Create information your consumers want, and they will share it, this is the idea behind creating the World Wide Rave content. “On the web, you are what you publish.” – Online Marketing Blog – The New Rules of Marketing & PR
Sound familiar? Customer-centric design is about creating a site that works for your readers/customers. Content is one of the most important aspects of a successful online presence. Branding is now influenced by everything that is said and done by your company online (and said about you).
There are many opportunities for good content online:
Keep in mind that content online doesn’t always mean formally written articles for your website. Content can be more informal with blogs and social media. Content is also interaction with customers on social networks and discussion boards.
What content do you provide for your customers?
(photo by mandj98 @ Flickr CC)
Technorati Tags: content, content strategy, pr, public relations, customer-centric, internet marketing, marketing
Many small and medium-sized business owners do their own PR and marketing. Even if you have an agency handling your marketing efforts, Web Analytics World has a good post on Top 5 PR Mistakes.