As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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Dec
08
2010
Developing a Social Media Content Strategy
Having a good content strategy is a vital key to any successful social media strategy. You may be connecting with the right people in the right places with the right message, but if you don’t have content they’re interested in, you’ll eventually fail (at least in engagement). No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
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Oct
12
2010
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
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Aug
19
2010
My Favorite WordPress Plugins
I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now).
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Aug
18
2010
Just the Right Amount of SEO
SEO (search engine optimization) is very important tactic for any website. After all, most people use a search engine to find what they’re looking for online. However, there is such a thing as taking SEO too far and forgetting that it’s people, not computers who actually read your website and then make a purchase decision. The right amount of SEO will follow best practices and help search engines more effectively index and catalog your site without making the text (or site) unreadable by people.
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Aug
04
2010
Defining Conversions
Just like Metrics and KPIs, Conversion is another measurement term which is often mis-used (thanks to Jim Suchara for the suggestion). A conversion happens when someone completes an action you want them to take — purchases from you, signs up for a newsletter, registers for a webinar, etc. So, just like KPIs (key performance indicators) measuring conversions requires first understanding exactly what it is you want people to do — what are your business goals and objectives?
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Jul
23
2010
No Content = No Keywords
If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. While there are other factors, like the page titles, use of headers, site architecture, etc., it’s really the content on your site that matters the most — both to search engines and to the people visiting.
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Jul
20
2010
Google Basic Keyword Research Tools for Your Site
Keywords. SEO. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: [Read more...]
Jun
09
2010
Want a Sale? Make the Next Step Obvious
You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave.
Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
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Apr
13
2010
Is it Possible to Write Good Titles for People, Search Engines & Social Networks?
Titles are the first thing many readers see of your blog posts, videos or other content. They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites. So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
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