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Top 10 Ways to Build Lasting Links in 2014

Chain link
Chain link (Photo credit: Dvortygirl)

Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. All these changes have been mostly understandable because in the end, Google wants to provide the best possible search results to its users.

It didn’t help that a lot of unscrupulous “SEO experts” in the past have been looking for ways to game the system, so a lot of link building tactics we used to implement are now worthless as Google has become a lot stricter with what it considers spammy and exploitative techniques.

For 2014, I’ve put together my 10 surefire link building strategies that I believe Google will continue to respect and reward for the rest of the year. [Read more…] about Top 10 Ways to Build Lasting Links in 2014

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Should Your Company Blog?

Social Media to Sales
Social Media to Sales (Photo credit: sazbean)

Blogging has been a topic for over 10 years.  Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? What should consider to make the decision?  Lee Odden has a great article with things to consider:

Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Of course competition continues to grow and customer preferences for information discovery, consumption and action will change. But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. — Does It Still Make Sense For Companies to Blog? by Lee Odden

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What You Need to Know for Your Search Engine Optimization in 2014

English: Google Logo officially released on Ma...
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system.  In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.  Mike Huber of Vertical Measures has this good presentation on recent changes and how they’ll impact SEO in 2014… [Read more…] about What You Need to Know for Your Search Engine Optimization in 2014