Blogging has been a topic for over 10 years. Now that we have social media and other digital marketing tactics, does it still make sense for your company to blog? What should consider to make the decision? Lee Odden has a great article with things to consider:
Blogs that are supported by a solid, customer-focused strategy and that are integrated with social media efforts still have every opportunity to help a brand become and stay “the best answer” for topics that matter most to their customers. Of course competition continues to grow and customer preferences for information discovery, consumption and action will change. But that’s why companies keep their fingers on the pulse of the industry and their customers, continually optimizing the quality and performance of their communications. — Does It Still Make Sense For Companies to Blog? by Lee Odden
