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social information processing

Sarah Worsham / Jul 7, 2010

5 Tips for Reaching Your Audience Online

While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online.  Here are some tips for reaching the right people…
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Sarah Worsham / Jun 14, 2010

Getting Started with Social Media for Your Business

You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it.  If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else).  And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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Sarah Worsham / May 25, 2010

How Social Media Changes Your Business

You may think that social media is a great tool for promoting your business.  You can get your message out to a lot of people for relatively little money and time.  However, if all you’re doing is promoting yourself, people see that.  And they stop listening. Using social media selfishly can actually hurt your business. To use social media effectively, you need to change how you do business.
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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