Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. A lack of response when there’s a problem can be more harmful than the problem. Social Mention makes it easy to monitor, not only what’s being said, but also who is saying and what the general sentiment is towards the company or brand.
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Oct
27
2010
Networking on Steroids
Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally. If we agree that networking is important, why then are we so hesitant to connect with these same people online? One of the best ways to have conversations online is to connect with people you’ve already met offline.
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Oct
19
2010
Klout Adds Facebook to Influence Measurement
Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
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Oct
07
2010
WiseStamp Adds Dynamic Content to Your Gmail Signature
While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a random quote. Or show your latest tweet. WiseStamp is a free plugin for Chrome, Safari, and Safari which lets you customize your signature with links to your social networks, images, links, plus provides applications which can bring in the title of your latest blog post with a link.
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Sep
24
2010
How-to: Use Netvibes for Social Media Monitoring
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between. Here’s how to setup Netvibes for your own social media monitoring…
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Jul
14
2010
Social Media is Measurable
For whatever reason, there’s this perception that social media is not measurable – that you just do it because good things will happen. ”What’s the ROI of your phone?” is one thing I’ve heard in comparison to measuring social media. But, if you know what you are trying to accomplish ahead of time, there’s always something that’s measurable (even with a phone).
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Jul
12
2010
Social Media Insights from a Newbie
As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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Jul
28
2009
Linking Social Media Statistics to Business Metrics
A lot of people (and companies) get caught up in the need for numbers with social media, as if they need to prove that communicating and connecting with people is a worthwhile activity. This drive for numbers creates social media statistics like number of followers, number of friends, pageviews, post-to-comment ratios, etc. (the list goes on and on). All these numbers do have a purpose, but many forget what they’re trying to measure.
Jul
27
2009
The Good, The Bad and The Ugly of Social Media Empowerment
Many companies are excited about the idea of using social media to connect directly to their customers; to be able to send them messages directly. This used to be available only through direct mail, email or phone calls, but now companies can message customers on a variety of social media. The problem is, that most of these companies don’t fully understand the power of social media, or that it has empowered their customers and given them control over the brand.
Apr
07
2009
All Your Tweet Belong To Us
All Your Tweet is a free service (currently in beta) that aims to aggregate various Twitter services into one place. Fairly basic functions such as follow, unfollow are offered, along with basic analytics (followers, friends, favorites, status updates) for multiple accounts. A web-based twitter client integrates all accounts into one dashboard, with URL shortening and tracking, and the ability to integrate RSS feeds into Tweets. Scheduling future tweets is also a really nice addition.
When I demoed All Your Tweet, the interface seemed a bit confusing with links at the top and Action links along the left. Some of the links are only available from the dashboard, which makes changing between “Actions” difficult. The web-based Twitter client is nice, but while it constantly updates times, it didn’t seem to always update tweets (those were in batches). So the time updates are a confusing illusion that it is actually constantly refreshing. Having analytics on the side was nice, but not something that was needed while tweeting. Most disappointing, I couldn’t get the RSS feed to work properly – although this may be due to recent problems with Twitter.
All Your Tweet has some really nice functions and I’d like to see them make the interface more robust and easy-to-use. It has the potential to be a pretty useful social marketing tool.
Have you tried All Your Tweet? What are your thoughts?
Technorati tags: all your tweet, social media, internet marketing, social media marketing, business, social networks, marketing
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