Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter…
1. Goal Impacts Type of Campaign
Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. The promoted account campaign (followers campaign) is best for increasing your followers and building audience for the long term. If your goal is to boost traffic to your website (or to particular pages on your website), then take a look at the promoted tweets campaign. And if you’re trying to get people to install or engage with your mobile app, there’s a campaign for that too.
2. Targeting Usernames vs Interest Categories
For smaller organizations that are looking for niche audiences, use username targeting to find followers similar to the ones you enter. Interest category targeting works better for larger organizations or broader audiences.
3. Good Messaging
Just like any other good messaging, Twitter ads should have use plain and understandable text and have a clear call to action. Adding pictures can also increase clicks on your ads. Try adding 3-5 different tweets to test your message and images.
4. Competitive Budget
Advertising on Twitter can be cost effective, but make sure your bids are within the suggested range or you may see a drastic decrease in the impressions of your ads.
5. Test to Optimize
Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. Test different messages, images and calls to action. Test for a certain length of time, and then copy your campaign to make changes and save past tests and data.
Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing.