People don’t buy from companies. They buy from people. Somewhere along the purchasing decision a person is involved: either a friend or colleague that makes a recommendation or a good salesperson or helpful customer service or even a question answered on an online forum or network. Even online people may purchase from a company once without a human interaction, but it’s probably the person-to-person contact somewhere along the line that brings them back. People make a company what it is.
[Read more…] about The Best Use of Social Media? Building Relationships
Social Media
Understanding Facebook Page Insights
Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country. Cool. But what does it all mean?
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Review: PostRank Analytics
PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.). PostRank provides ranking services, blog discover, data services and also analytics. I’ve had the PostRank plug-in installed for awhile and use it to see how individual posts are doing as well as see what the top posts are. PostRank Analytics is a paid service ($9/mo or $99/year) which integrates with Google Analytics to provide an overall picture of how well your audience is engaging with your content. I decided to give it a try to see what type information it was able to provide that I wasn’t getting through the plug-in.