Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country. Cool. But what does it all mean?
If you click on the See All in the upper corner of the Insights box, or you access your Insights by editing your page and clicking on All Page Insights under the Insights box on the right, you’ll be taken to a page with some graphs and charts. Let’s break it down:
At the top of the page, you’ll see some numbers that look like this:
This will tell you how many interactions you’ve had this week (this is any time someone posts a comment, likes, shares or posts something to your wall – basically any time they do something other than read your page), which is further broken down into how many likes (when people like a post), how many comments (on your posts), and how many wall posts (you’ve posted, not total). In the upper right corner, you’ll see a number with some stars – post quality. This is a measurement of how engaging your content is – how many shares, likes and comments you get on how many posts you’ve done in the past 7 days (it doesn’t count any posts by others).
Next you’ll see some charts and graphs for fans who interact with your page:
The chart on the left will show you how many interactions, posts, likes, and comments there have been per day for the past 7 days. You can also select to view charts for interactions per post, post quality, posts, discussion posts, reviews and mentions for the past 7 days. This can give you some feedback on which posts have done better than others and what your fans are engaging with. On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product).
At the bottom is another chart and graph for total fans of your page:
The graph on the left gives you an indication of how many fans you’ve gained and lost over the past 7 days, but also can show you new/removed fans, top countries, demographics, page views, unsubscribes/resubscribes and media consumption. On the right you’ll see demographics for all your fans (whereas the top chart shows demographics for those that have interacted with your content in the last 7 days). If there is a large demographic of fans who isn’t interacting, you may have an opportunity to try to tailor a message towards them.
Hope that helps give you some basics for understanding Facebook page statistics.
How do you use your Facebook Page Insights?