The best results on any communications channel happen when you’re talking to the right people with the right message. Blindly following everyone on Twitter, in hopes that they’ll follow you back, may get you a large following (if they do follow back), but it may not be the right people. All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. (This concept applies to other communication channels too.) Building on yesterday’s post about why no one is following you on Twitter, here are some tips for finding the right people on Twitter in order to start up the right conversations:
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Social Media
17 Reasons Why No One is Following You on Twitter
As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. I think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Here are some reasons people may not be following you on Twitter (or why it seems like you’re talking to yourself):
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Social Media as a Vital Customer TouchPoint
When you’re thinking about your customer touchpoints, are you considering other ways customers may try to communicate with you or about you? Are your company or products mentioned on social media by customers having problems? While you may have the greatest customer support process in the world, it’s only good if people are actually using it to let you know about problems. Even if you’re not doing any other type of social media outreach, at the very least, monitoring for mentions of your company and products can go a long way for improving your online reputation.
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