Facebook! Facebook! Facebook! With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. While people spend time on Facebook primarily conversing with friends and family, some companies have had luck attracting some attention by customizing their pages. All sorts of integrations can be done with other content and social networks in order to increase engagement. Let’s look at a few:
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Social Media
Considerations for Using Facebook for Business
Businesses get really excited about Facebook when they see news like:
The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.39%. – Facebook.com generates nearly 1 in 4 page views in the US | Hitwise
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Stop Negative Public Relations Before It Happens
Heard the latest example of a company receiving negative public relations via the web and social media? Alaska Airlines apparently gave a paying customer’s ticket away to someone on standby because that customer had to run to the bathroom to change her baby’s diaper. That customer service error led fully fledged public relations debacle: Alaska Airlines Hates Families After reaching a dead-end with the company, the couple turned to the Internet to air their complaints (which seem reasonable). All this negative PR could have been easily stopped before it happened, without any fancy technology or marketing — provide good customer service.
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