Logos and brand names can be fun to create, but having too many may be confusing to your customers. Logos and brands help create associations with certain attributes or features within customers’ minds. Using different names or images for the same brand can make it difficult for customers to know what associations they should have. The same may be true if you’re using different profile names and identities with social media.
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Is Social Media a Waste of Time?
Ahh, social media. The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.
If you believe this, you’ve been lead down the wrong path. While social media may cost less than other marketing methods, it still requires planning, time and patience. If you just jump in without knowing what you’re doing and what you’re trying to accomplish, you may not get the results you expected, leading you to believe it’s all a huge waste of time.
5 Tips for Reaching Your Audience Online
While the Internet and social media have made it easier for everyone to have a voice, there are also a lot more voices talking, which can make it difficult to connect with the right people online. Here are some tips for reaching the right people…
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