Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not). Here are 14 basic blog measurements to help you get an idea of how your blog is doing… Most of these statistics are available in Google Analytics.
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Oct
25
2010
14 Basic Blog Measurements
Feb
26
2010
Understanding Facebook Page Insights
Facebook provides some pretty interesting statistics for business pages. You’ve probably seen a little box on your page (viewable only by page admins) titled Insights with a number (and some stars) for Post Quality, the number of Interactions this week and the most active country. Cool. But what does it all mean?
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Feb
22
2010
7 Basic Twitter Statistics
You’ve got a Twitter account and you’re tweeting and retweeting like a maniac. How can you measure how well you’re doing? Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure. Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
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Feb
19
2010
Review: Twitalyzer for Twitter statistics
Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard. Other sites which provide Twitter statistics usually focus on followers (and follower growth), updates and followees. While it may be nice to see the growth of your following in a graph, it’s much more useful to know how engaged your audience is and how influential you are. Twitalyzer gives you a snapshot based on the past 7 days of activity, with trending information available for the last 14, 30, 60, and 90 days (and all time). Best of all, it’s free (at least for now).
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Jan
28
2010
Review: PostRank Analytics
PostRank ranks online content based upon social engagement (how much readers are interacting with the content by commenting, sharing, responding, bookmarking, etc.). PostRank provides ranking services, blog discover, data services and also analytics. I’ve had the PostRank plug-in installed for awhile and use it to see how individual posts are doing as well as see what the top posts are. PostRank Analytics is a paid service ($9/mo or $99/year) which integrates with Google Analytics to provide an overall picture of how well your audience is engaging with your content. I decided to give it a try to see what type information it was able to provide that I wasn’t getting through the plug-in.
Jan
14
2010
Your 2010 Internet Strategy – Measurement
Measurement is vital to the success of any strategy, Internet or otherwise. You need to know whether or not your tactics are working towards helping you reach your goal and the only way to do that is to periodically measure what you’re doing. If tactics aren’t working, measurement can both help you identify them and figure out how to improve them.
Dec
15
2009
Are URL Shorteners & Social Media Sharing Messing Up Statistics?
Twitter’s 140 character limit brought URL shorteners (like bit.ly, ow,ly, etc.) into the limelight. Now, URL shorteners are commonplace – many services and applications embed their functionality (TweetDeck, for example), and even Google & Facebook have come out with their own shorteners (goo.gl and fb.me). A lot of websites and analytics programs rely on variables included in the URL to know more information about where a person came from (what site referred them). When an URL is shortened and then shared across social media sites, does that mess up the statistics? Does Google Analytics, for example, know where someone came from when a URL which includes extra information is shared on Twitter?
Dec
02
2009
Review: Sency for Real-Time Search
As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand. Sency provides a window into the real time web and what is being said.
Oct
27
2009
16 Reasons to Measure Your Social Media & Marketing Efforts
Updated-
- Have a starting point to know how well your plans are working
- Find where people are coming from to get to your site (blog, etc.)
- Learn what’s being said about you
- Find out where things are being said about you
- Find your potential customers
- Find your influencers
- Find competitors
- Figure out how you’re doing compared to competitors
- Learn what’s working in your strategy (and what’s not)
- Learn what to write about
- Learn how to improve your product (or service)
- Learn what time of day has better response
- Learn what types of posts are more likely to be shared
- Learn how you can help your customers
- Learn where to devote resources (time, money, etc)
- Learn what to change (marketing strategy, etc.) – from Tom Nixon
I’m sure there are other reasons, but that’s what I came up with off the top of my head. I intend this to be an ongoing list, so your help is appreciated: What other reasons are there why you should measure?
(photo by Memotions @ Flickr CC)
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Technorati tags: social media, public relations, brand, marketing, branding, social networking, business, reputation, customer service
Aug
18
2009
Digital Marketing & Strategy
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