An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Taking a look at your Twitter stats using HootSuite can give you some good insight to improve your tweets.
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Web Stats – Who do you trust?
No subject is more controversial to a group of web professionals than Web Statistics. The advertising industry is still a little sore with us after we promised early on that Web Stats would give them all that invaluable information they could never get from TV, Radio or Print. This was not a lie, per se, as some sectors are able to mine tremendous amounts of quality information from their web traffic, session login, and cookie data. For most of us, however, the reality has fallen far short of the promise. [Read more…] about Web Stats – Who do you trust?