• Skip to content
  • Skip to primary sidebar

Sazbean

Software Development Management

Main navigation

  • Home
  • About
You are here: Home / Archives for Strategy

Strategy

Sarah Worsham / Jan 3, 2011

7 Social Media Resolutions to Improve Customer Engagement

Sunrise on the BoardwalkBeing on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI).
[Read more…] about 7 Social Media Resolutions to Improve Customer Engagement

Sarah Worsham / Dec 8, 2010

Developing a Social Media Content Strategy

books in a stack (a stack of books)Having a good content strategy is a vital key to any successful social media strategy. You may be connecting with the right people in the right places with the right message, but if you don’t have content they’re interested in, you’ll eventually fail (at least in engagement).  No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
[Read more…] about Developing a Social Media Content Strategy

Sarah Worsham / Sep 17, 2010

Twitter Measurement Tools

Yellow-rumped Warbler (Audubon's) Dendroica coronata bird in Morro Bay, CAIt’s important to measure your social media efforts so you can find out what’s working and how they’re helping you reach your business goal. If Twitter is part of your social media strategy, then there are a number of tools which can give you some Twitter statistics and measurement. Take a look to see if any of these can help you measure success in your social media strategy:
[Read more…] about Twitter Measurement Tools

Next Page »

Primary Sidebar

About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

Copyright © 2008 - 2025 Sazbean • All rights reserved.