Strategy

Sarah Worsham / May 11, 2009

Internet Marketing, Strategy & Technology Links – May 11, 2009

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Want Customers? List Your Company In SAI’s Services Directory (Silicon Alley Insider)
PPC Myth Week Pt 3: Kill Keywords That Dont Convert (Get Elastic eCommerce Blog)
The 50 Most Popular Newspaper Blogs (Silicon Alley Insider)
Too much free (Seth Godin)
MarketPoint Direct Partners with eWayDirect to Provide Its Clients with Interactive Solutions (Ad Operations Online)
Whiteboard Friday – Expired Content (SEOmoz)
Google Nearing 73% Share – Hitwise (Web Analytics World)
3 Models of Value in the Real Time Web (ReadWriteWeb)
Are You Really an Entrepreneur? (ReadWriteWeb)
An Ultimate Measure of Influence: Do You Matter? (Mashable)
YouMail: More Useful Voicemail (Web Worker Daily)
Will More Ads = More Revenue for FeedBurner Publishers? (Mashable)
Google Friend Connect Adds Comment Translation (TechCrunch)
Eric Schmidt On Netbooks: Forget Android, It’s All About Cloud Services (TechCrunch)
United Methodist Church Listens, Responds to Social Media (ReadWriteWeb)
How Many People The New York Times Would Need To Fire To Have A Viable Online Business (Silicon Alley Insider)
When It Comes To URL Shorteners, bit.ly Is Now The Biggest (TechCrunch)

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Sarah Worsham / May 6, 2009

What Benefits Do You Provide For Your Customers?

I’m guest blogging over at Insights Group today with a post about product benefits and why it’s important to clearly communicate them to your customers. Here’s an excerpt:

A lot of companies get caught up in how much they’re selling or how great a deal it is and they forget one vital thing. Customers buy your products or services because of the benefits they provide for them. Benefits equal the value of your product or service. If customers don’t see value (benefits) in your products or services, they won’t buy from you.

I hope you’ll join me at Insights for the rest of the post – What Benefits Do You Provide For Your Customers.

Sarah Worsham / May 5, 2009

Internet Marketing, Strategy & Technology Links – May 5, 2009

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Why Comcast Has To Worry About Hulu (Silicon Alley Insider)
Mashable’s Weekly Social Media & Marketing Event Guide (Mashable)
YouTube to Publishers: Don’t Put Your Own Ads Into Those Videos! (ReadWriteWeb)
Twitter Starts To Act Like Apple By Making Life Hard For Developers, Shuts Down StatTweets (TechCrunch)
85+ of the Best Twitterers Designers Should Follow (Mashable)
Generic Domain Names in Ads Outperform Non-Generic (Marketing Charts)
Live Streaming Coming to iPhone? Apple Submits New Spec to IETF (ReadWriteWeb)
Continued Growth Expected for Video Ads (Marketing Charts)
Time to Update the Old Feedburner Feed Links? (DailyBlogTips)
When is PPC Better Than SEO for Public Relations? (Online Marketing Blog)
iPhone Outsold By BlackBerry Curve In U.S. Last Quarter (Silicon Alley Insider)
Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut (TechCrunch)
7 Ways to Create Your Own Social Start Page (Mashable)
5 Terrific Twitter Research Tools (Mashable)
As It Inflects, Twitter Must Add Value to New Users, Faster (John Battelle’s Searchblog)
Twitter’s Tipping Point (GigaOM)
Google Aims to Woo the Enterprise With Its Cloud (GigaOM)
Marketers: Concede to Customer Control (Internet Evolution)
Getting Honest About Social Media Marketing (SEOmoz)
Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition (Occam’s Razor by Avinash Kaushik)
Chicks Who Click Conference Coming to to Kansas City May 16 (Ad Operations Online)
TweetPhoto Aims To Take On TwitPic By Adding More Features. Will It Stick? (TechCrunch)
Getting Listed in Google Maps Even More Important (Duct Tape Marketing)
Pachube: Building a Platform for Internet-Enabled Environments (ReadWriteWeb)
The Sustainability Of Social Media (Social Media Explorer)
PPC Myth Week Pt 1: Organic Search Traffic is More Qualified Than Paid (Get Elastic)
Big Data: SSD’s, R, and Linked Data Streams (O’Reilly Radar)

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