A lot of businesses are using social media. And producing content. But when you take a closer look at their content (and to a lesser extend, their interactions), it’s all really thinly veiled marketing. While people may or may not mind being marketed to, it’s usually not what they consider useful information. If you really want your content to work for you, you need to take a closer look at exactly what you’re saying and how.
[Read more…] about Your 2010 Internet Strategy – Content Strategies
An outpost is a place online that you use to connect with potential customers in order to eventually direct them to your home base. This isn’t just a place where you’re advertising or where you have a profile. An outpost is a place where you’re actively participating and where you’re creating content (or directing content from your home base). Outposts are an important part of your internet strategy because they are places where people will find your content or information for the first time and may lead to opportunities you wouldn’t have had otherwise.