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Strategy

Sarah Worsham / Jan 6, 2010

Getting Your 2010 Internet Strategy Off to The Right Start – Home Base

Now that you have your business goal, you can start to think about ways that the Internet can help you achieve that goal.  To start off, it will helpful to identify your home base online.  Identifying your home base will make it easier to figure out how to use all those social media accounts and online marketing to drive the right traffic to the right place.

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Sarah Worsham / Jan 5, 2010

Getting Your 2010 Internet Strategy Off to The Right Start – Pick a Goal

It’s a new year!  Time for planning, strategery and general optimism about the year!  Whatever happened in 2009, now is the time to figure out where you want to be at the end of 2010 and start taking steps to get there.  The first step for any strategy is to decide on a goal.  And a good Internet strategy starts with a good business goal.  Here’s what I think makes a good business goal…

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Sarah Worsham / Dec 22, 2009

Best of 2009: Advantages & Disadvantages of Different Branding Strategies

brandingsarahjaneIt’s the end of another year and we’re highlighting the best posts of 2009…(originally posted March 25, 2009)

On Monday, we talked a bit about various branding strategies and why you should consider picking one to help your business and marketing strategies. With each branding strategy comes both advantages and disadvantages that you should be aware of.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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