There’s this notion flying around in the real world that if you’re able to use a certain technology – say Twitter – you also know how to use it. What I mean by how to use it is using it in a way to accomplish some sort of goal – like increasing sales for your business. Being able to use any technology is certainly the first step in starting to understand it, but humans use technology for a purpose – and understanding those purposes (and all the ways to use a technology) requires a deeper level of understanding.
[Read more…] about Being Able to Use Tech Isn’t the Same as Knowing How to Use It
It happens too often. I run into a business owner who is really excited about putting up a website or ecommerce site because they’re going to make a bunch of money in the next few months. There still seems to be this notion about the Internet that if you build it, they will come. I’m not exactly sure where this idea came from, but it’s unfortunately not true.
How a business uses social media depends on what they’re trying to accomplish (their business goal), along with where their intended audience is (among other things). But, there are definitely things that every business should do with social media, because a good deal of social media success involves listening and being available where your customers are. Here’s my list. If you have suggestions, please leave them in the comments – I intend to add & update this list occasionally (social media is evolving, after all)