Software Development Management
Time for the annual “looking ahead” post. From last year’s post, here were my predictions for 2009:
[Read more…] about Predictions for 2010 & Scorecard for 2009
It’s nothing new. Some marketing person has the brilliant idea to run a viral marketing campaign that then causes negative publicity because it was clearly a bad idea (for example: micheal jordan hoax and burger king shower-girl). Was the original intention to deceive or just cause a stir? Who knows? Did the marketing turn out the way the company’s had hoped? Marketing for hype often goes wrong and leaves a bad taste in everyone’s mouth.
As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand. Sency provides a window into the real time web and what is being said.