One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Save searches and view updated results automatically every 30 minutes. SocialSeek makes it easy to keep track of what’s being said about your company and brand.
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Aug
26
2010
Is Social Media a Waste of Time?
Ahh, social media. The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.
If you believe this, you’ve been lead down the wrong path. While social media may cost less than other marketing methods, it still requires planning, time and patience. If you just jump in without knowing what you’re doing and what you’re trying to accomplish, you may not get the results you expected, leading you to believe it’s all a huge waste of time.
Aug
17
2010
14 Ways to Spy On Your Competition
Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing.
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Aug
02
2010
The Wrong Way to Social Network
Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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Jul
30
2010
Is Real-Time Data Too Much Information?
Remember in The Matrix when information was displayed in code that fell across the screen? It seemed impossible to understand. Is the availability of information in real-time becoming equally difficult to understand? Twitter is working on opening up real-time access to user streams through their API. A beta version of TweetDeck has incorporated the real-time streams — does it give more information or too much?
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Jul
19
2010
Improve Your Tweets Using HootSuite’s Twitter Stats
An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Taking a look at your Twitter stats using HootSuite can give you some good insight to improve your tweets.
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Jul
08
2010
18 Things Online Measurement Can Tell You
Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
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Jun
28
2010
Review: Klout for Measuring Twitter Influence
Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
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Jun
14
2010
Getting Started with Social Media for Your Business
You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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