Usability

Sarah Worsham / Jun 9, 2010

Want a Sale? Make the Next Step Obvious

You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave.

Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
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Sarah Worsham / Apr 13, 2010

Is it Possible to Write Good Titles for People, Search Engines & Social Networks?

Titles are the first thing many readers see of your blog posts, videos or other content. They’re used for search engine optimization (SEO), show up in search results, and are the only thing visible on many social networks and content sharing sites. So how should you write your titles? For people? For search engines? Or for Social Networks? Is it possible to write a good title for all of them?
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Sarah Worsham / Apr 9, 2010

Are You Standing in the Way of Your Customers?

You’re in business to sell something. You have some sort of action you’d like customers to take while on your website. Are you making that action and how to take it clear? Or are you setting up roadblocks that make the process frustrating which leads to lost business?
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My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.