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Usability

Sarah Worsham / Mar 26, 2010

Balancing Good Design with Needed Functionality

When designing a website or online service, companies often have a whole slew of great ideas for functionality.  When is enough enough?  Can a simple design suffice?  How do you make choices about what features to incorporate?

Even the simplest of interfaces, Twitter, has begun to add more complexity with new retweet features, lists, trending topics, and more. Aesthetically, “good design” means design that is appealing to the eye, and is easily navigated visually. With this idea, it is important that complex interfaces are well designed so that the users who prefer simplicity do not feel overwhelmed. – Finding the Balance of Design and Functionality (ReadWriteStart)

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Sarah Worsham / Oct 8, 2009

Why Don’t You Want Customers to Contact You?

customersEllievanhoutteEver done a bunch of research, finally decided to get a product, gone to the website and found the only way to contact them is through a contact form?  While eCommerce websites are usually pretty savvy about letting their customers contact them through multiple ways, normal businesses sometimes give off the “go away” vibe unintentionally.

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Sarah Worsham / Aug 26, 2009

Navigation Isn’t a Feature of Your Website, It IS Your Website

compassPSD

Discussions about navigation on a website usually revolve around where to put them and what items should be in them.  But without navigation on a website, there is no website, just the one page where a visitor entered your site.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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