You’ve done some research and have decided on 3 or so outposts (see Friday’s post for more on outposts). There may be some confusion about the value of having outposts. Luckily Chris Brogan recently wrote a great post on how outposts improve your ecosystem. What I want to focus on today is some examples of how you can use your outposts – I think seeing a few examples may help clarify what a good outpost is and how you can use it.
[Read more…] about Your 2010 Internet Strategy – Ways to Use Outposts
An outpost is a place online that you use to connect with potential customers in order to eventually direct them to your home base. This isn’t just a place where you’re advertising or where you have a profile. An outpost is a place where you’re actively participating and where you’re creating content (or directing content from your home base). Outposts are an important part of your internet strategy because they are places where people will find your content or information for the first time and may lead to opportunities you wouldn’t have had otherwise.