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web strategy

Sarah Worsham / Jan 5, 2010

Getting Your 2010 Internet Strategy Off to The Right Start – Pick a Goal

It’s a new year!  Time for planning, strategery and general optimism about the year!  Whatever happened in 2009, now is the time to figure out where you want to be at the end of 2010 and start taking steps to get there.  The first step for any strategy is to decide on a goal.  And a good Internet strategy starts with a good business goal.  Here’s what I think makes a good business goal…

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Sarah Worsham / Nov 6, 2009

Social Media Basics – 10 Things Every Business Should Do

basicsamrufmHow a business uses social media depends on what they’re trying to accomplish (their business goal), along with where their intended audience is (among other things).  But, there are definitely things that every business should do with social media, because a good deal of social media success involves listening and being available where your customers are.  Here’s my list.  If you have suggestions, please leave them in the comments – I intend to add & update this list occasionally (social media is evolving, after all)

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Sarah Worsham / Oct 12, 2009

Sazcast Episode 2 – Google Ads on iPhone Maps & Yahoo Y!ou

sazcastlogo250Welcome to our Sazbean podcast – Sazcast. In episode 2, we discuss Google Ads on iPhone Maps and Yahoo Y!ou.

Click here to subscribe to the feed or here to subscribe in itunes for the Sazcast podcast. We hope you’ll also join us in a week for our next episode.

To see all the Sazcast episodes, click here.

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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