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Sarah Worsham / Jan 15, 2014

Improperly Using Images Online Can Be Costly

Image representing Creative Commons as depicte...
Image via CrunchBase

If you find an image online that you like, it’s ok to use it on your website or in your advertising campaigns, right? Not unless you either have permission to use the image, or have purchased rights to use it — unless it has been clearly labeled as ok to use (either by being a creative commons image or otherwise).  Using someone else’s images online without proper permission can be costly — a free image can end up costing thousands of dollars in legal fees and fines.  Your website is responsible for any images that are on it — so even if a designer or employee puts up an image improperly, you will be held responsible.  And the tricky part is that only the original owner of the image can give you permission, so if you find a site of free images, be wary that they’re actually free.  Andy Sowards has some more good information about using images online…

If you think that you can use whatever photo or image you want from the Web, you’re wrong. The The Berne Convention declares new and original work created after April of 1989 has automatic copyright protection regardless of if its author. Don’t dive in just yet If you landed a big client and need plenty of captivating photos for your project. — Using Stock Photos? Know the Laws by Andy Sowards

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Sarah Worsham / Aug 7, 2013

Your Website is Your Online Business Card

Business card origami (and kirigami)
Business card origami (and kirigami) (Photo credit: Wikipedia)

When you attend business networking events or conferences, you always bring plenty of business cards to hand out, right? Well, what about your online business card? Searching for a company’s website or the name of a person is a very common part of the purchase process. What does your website say about you? [Read more…] about Your Website is Your Online Business Card

Sarah Worsham / Feb 19, 2013

7 Simple Improvements to Increase Website Lead Generation

English: Shop Window High Street

Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around.  Then your delicious wares entice people to take the next step and either buy from you or let you know they’re interested.  Many business websites miss the mark when it comes to lead generation.  Here are some ways to improve the lead generation on your website…

[Read more…] about 7 Simple Improvements to Increase Website Lead Generation

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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