You’ve already taken the first step to getting started using social media for your business when you’ve decided that you want to use it. If you’re not familiar with social media, it’s going to take a bit of learning (just like anything else). And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else.
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Want a Sale? Make the Next Step Obvious
You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices. They’re not sure what to do next. So they give up and leave.
Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
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The Wrong Way to Market on Twitter
Sending tweets where you’re pretending to have a conversation with someone, or rting something they didn’t actually tweet, or DMing me with promotions or offers is the wrong way to market on Twitter. And you’re missing the point! (and actually hurting yourself).
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