Measuring, monitoring and tracking your website and social media presences can give you quite a bit of good information. Some information and data requires the use of special tools or techniques, but here are some of what online measurement can tell you:
[Read more…] about 18 Things Online Measurement Can Tell You
world wide web
9 Reasons Why You Need to Have a Business Blog
It really isn’t a question anymore. You need to provide updated content online — whether that’s a blog or other content. In case you’re still not sure you need a blog for your business, here are nine reasons why I think you do.
But don’t take my word for it. What do you think?
[Read more…] about 9 Reasons Why You Need to Have a Business Blog
Review: Klout for Measuring Twitter Influence
Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
[Read more…] about Review: Klout for Measuring Twitter Influence