We’ve discussed some of this before, but just as a refresher:
There are three types of basic information for a website:
- Page views are the number of web pages viewed on your website.
- Visits are the number times people visit the website. They can view multiple pages (page views) each visit.
- Unique visitors are the number of people who visit the website (usually as near as possible to ascertain).
What other information should you look for in your analytics package to find out if your site is usable and designed with your customer in mind?
- pages/visit: how many pages (on average) do people look at when they come to your website. Obviously, the higher the better. Some of this will depend on if your traffic comes mostly from search engines or from direct traffic. Visitors from search engines are less likely to browse around once they’ve found their answer (or if they didn’t find their answer).
- average time on site: how long (on average) do people spend on your site. Again, the longer the better. If this is a very small number (under a minute), your visitors aren’t bothering to read much of what is on the page.
- bounce rate: is the percentage of visits where the visitor only viewed a single page and then left. This often means the page where the visitor entered was not relevant to what they were coming to the site for (although it could also mean that they found their answer and left). This stat is extremely important for eCommerce sites which don’t want visitors to leave until they’ve purchased something.
- % of new visits: how many of your visits are from new visitors. This will tell you how loyal your audience is. If your site is engaging, your visitors will come back from time-to-time for more information and updates.
Technorati Tags: analytics, web analytics, web statistics, B2B, internet consulting, B2B internet consulting