One of the biggest problems businesses run into when they try to use social media is that they use it as just another marketing channel to push sales & marketing messages through. This obviously misses the biggest opportunity with social media: to have conversations with people who are interested in your products, and to encourage conversations between other people about your products.  Using social media as a local business can get even trickier with a more niche audience. However, it can be done, and it can be done well.  Here’s a great example… [Read more...]

Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though.  Here are some sources to check out:

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While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. However, how you communicate your marketing message, and how your audience expects you to participate are vastly different on social media than traditional media. The content you provide via social media and how you provide it can really make or break your social media strategy. [Read more...]

Looking to get more “likes” on your Facebook page? Want to give away a product through a contest? Planning on having people “vote” by using the like button? Facebook has guidelines about how you’re allowed to use the site for promotions. Before spending any resources on a promotion that may not be “legal”, it may be a good idea to take a look at what Facebook allows… [Read more...]