I gave a talk on how to use the keyword and search engine insights for your website to build a community at FOLIO:SHOW 2011 earlier this month. The great thing about digital content is that we have so much data about how people are getting to it, sharing it and using it. We can use this data to create content & products that our audience actually wants, leading to higher revenue streams.
Oct
06
2011
How To Become Confident In Your Internet Video Blogs
This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.
Video blogs are rapidly taking over the blogging world, but many Internet users are still apprehensive about making the transition from text blogging to video blogging. A lot of text bloggers struggle with the idea of getting confident on camera, especially when it’s outside of their traditional blogging comfort zone. The following article explores how you can create confident video blogs on the Internet and enjoy the popularity that ‘vlogging’ is receiving across the web. [Read more...]
Aug
04
2011
15 Sources of New Content for Your Social Media Strategy
Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Here are some sources to check out:
Aug
01
2011
Content Can Make or Break a Social Media Strategy
While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. However, how you communicate your marketing message, and how your audience expects you to participate are vastly different on social media than traditional media. The content you provide via social media and how you provide it can really make or break your social media strategy. [Read more...]
Jul
25
2011
Find Out What’s Trending by Demographic on YouTube with YouTube Trends Dashboard
Wondering what’s hot on YouTube? Need to know what the latest video craze is for a certain demographic or geographic segment? YouTube provides this information with their YouTube Trends Dashboard and lets you compare one segment to another (both by most shared and most viewed). YouTube also curates content for newsworthy posts every weekday (this is aimed at bloggers and news outlets) on their YouTube Trends blog. YouTube has recognized that their content is often used in news reports and is taking steps to make it easier for publishers to find quality content. Hopefully, they’ll also add the ability to segment on topic. [Read more...]
Jul
11
2011
Following Facebook’s Rules for Promotions & Contests
Looking to get more “likes” on your Facebook page? Want to give away a product through a contest? Planning on having people “vote” by using the like button? Facebook has guidelines about how you’re allowed to use the site for promotions. Before spending any resources on a promotion that may not be “legal”, it may be a good idea to take a look at what Facebook allows… [Read more...]
Jun
30
2011
Creating an Engaging Brand Story
We’ve already discussed how brands with stories tend to be more engaging for customers (Apple, Nike, etc.), but it may be helpful to discuss how to communicate your brand’s story. Especially since you have to think in terms of your customers’ wants and needs (always) and you don’t want to sound too promotional or preachy. Telling your brand story isn’t that much different than figuring out a marketing plan, but it does require a very human voice. Stories are engaging for people because they put a human face to a company (which can often seem like a large, faceless, uncaring glass building). [Read more...]
Jun
23
2011
Cross Posting Updates to Different Social Networks Ok Sometimes
The social media tactics and strategies you use for your company will probably (and should) vary from what others are doing. While social media is constantly evolving, there are also different needs from different customers (which is always the case). One topic that is often brought up is whether its ok to cross-post updates from one social network to another (like from Twitter to Facebook and vice versa). I asked this question on both Facebook and on my blog and got some interesting results….. [Read more...]
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