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Archive for December, 2007

Happy Holidays!

Posted in News & Notes, Tips on Monday, Dec 24, 2007 | Comments Off

Posting will be light as I spend time with family and friends.  I hope you enjoy the holidays as well.
Thanks for reading!

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B2B Website Usability – Does It Work? Update

Posted in Analytics, B2B, Design, SEO on Thursday, Dec 13, 2007 | Comments Off

It’s now been 2.5 months since the redesign of our flagship publication website. In B2B Website Usability – Does It Work? I reported:
The average weekly visits have increased 34%, average weekly page views have increased 23% and average weekly visitors have increased 36%.
Traffic has been continuing to grow every week since the launch. The [...]

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B2B Hot Content – Video

Posted in B2B, Content on Tuesday, Dec 11, 2007 | Comments Off

Following the B2C world, video is now the hot content in the B2B world.  With the popularity of YouTube, iTunes and watching tv over the web, B2B audiences are ready to watch video on your website.  Take the opportunity to show how your products, services or processes can help your customers.  Post regular video updates [...]

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B2B Business Networking

Posted in B2B, Tips, internet advertising on Thursday, Dec 6, 2007 | Comments Off

Read/Write Web: 2008 Will Be The Year of Business Networking – Business Networking models and services will evolve and there will be a lot of room for innovation. Reducing the cost of B2B business development is a really, really big deal. Today’s services are only scratching the surface of the potential. Niche feature-specific start-ups will [...]

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B2B Advertising – Measuring Success

Posted in Analytics, B2B, internet advertising on Tuesday, Dec 4, 2007 | Comments Off

You’re promoting your B2B website through Google AdWords, contextual ads, display ads and print ads. The phone seems to be ringing more often and you’ve been getting more emails for RFP (request for proposal). Which ads are working? What is worth continuing?
Similar to statistics for a website, advertising has its own set of [...]

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