It’s now been 2.5 months since the redesign of our flagship publication website. In B2B Website Usability – Does It Work? I reported:
The average weekly visits have increased 34%, average weekly page views have increased 23% and average weekly visitors have increased 36%.
Traffic has been continuing to grow every week since the launch. The publication staff posts a new issue every week, plus web-only content in blogs, video and web-exclusive articles. Since launch there has been a 80% increase in weekly visits, 40% increase in weekly page views, and 90% increase in weekly visitors. The numbers for monthly stats are very similar: 75% increase in visits, 45% increase in page views, and 85% increase in visitors. The publication is continuing to promote their new online content, and we’ve started running Google AdSense ads to promote specific parts of the site.
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