It’s now been 2.5 months since the redesign of our flagship publication website. In B2B Website Usability - Does It Work? I reported:

The average weekly visits have increased 34%, average weekly page views have increased 23% and average weekly visitors have increased 36%.

Traffic has been continuing to grow every week since the launch. The publication staff posts a new issue every week, plus web-only content in blogs, video and web-exclusive articles. Since launch there has been a 80% increase in weekly visits, 40% increase in weekly page views, and 90% increase in weekly visitors. The numbers for monthly stats are very similar: 75% increase in visits, 45% increase in page views, and 85% increase in visitors. The publication is continuing to promote their new online content, and we’ve started running Google AdSense ads to promote specific parts of the site.

Technorati Tags: customer-centric sites, usability, design, B2B, internet consulting, B2B internet consulting

Trackback URI | Comments RSS