A growing number of marketers are taking their chances with having their ads rated, and possibly banished, on social networks and community-oriented Web services that have grown popular by inviting users to rate what they see. – This Ad Stinks: Let Readers Vote – Business Week
Websites and social networks which allow their readers to vote on advertisements may provide you valuable feedback for your marketing campaigns. However, they may also humiliate your company on a public stage. Learning how ratings work on a site/network and whether there is any chance for removal are key to understanding the risks involved in being involved on these sites.