Some 55% of all adult Americans now have a high-speed internet connection at home, according to a May 2008 survey conducted by the Pew Internet & American Life Project. The percentage of Americans with broadband at home has grown from 47% in early 2007 and 42% in early 2005. Among individuals who use the internet at home, 79% have a high-speed connection while 15% use dialup. – Pew Internet
The report also shows that broadband has dropped slightly for households with incomes less than $20,000, which is not unexpected with the economic downturn. Take this information into account when you decide what features to add to your website and whether your customers will be viewing it mostly at work (where most have broadband) or at home. If your customers are in a lower-income bracket, they may have a slower dial-up connection or no connection at all at home. Websites which have lots of graphics and Flash may turn away customers with slower Internet connections.
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