After dropping my daughter off at school this morning, I stopped by the local bagel shop.
“Sausage, egg and cheese on wheat. Salt bagel, double toasted, extra cream cheese. Coffee refill, please.”
“Do you have a daughter who goes to school?”
“Yes, she’s seven.”
“And your husband has a beard?”
“Yup.”
“Tell him I said hi. I recognized this bagel must be for him from the extra toasting, extra cream cheese.”
The bagel shop owner took an extra few seconds to connect with me on a more personal level than just saying hi. Not only did I mention this exchange to my husband, but it also struck me as important enough to blog about. In this tight economic times, spending a few extra seconds connecting with your customers, remembering an extra little personal detail, can go along way to providing you with good referrals and future business. All it takes are a few extra seconds and bit of effort to connect the dots.
(photo by erix! @ Flickr CC)
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