I’ve been thinking a lot about company websites. So many small and medium businesses just have a brochure for a website. What does that say about the company? Tom Harris wrote a post yesterday at Insights Group on just this subject:
You’re about to go into an important meeting – a sales call, a presentation, a negotiating session, or a job interview. Whatever it may be, there will be people in this meeting who will affect your future. People that you need to impress, because they will make decisions based on YOU, and your words and your demeanor and your appearance. People who will judge whether they want to do business with you – to hire you, to accept your proposal, to buy your products or services, to contribute to your cause. – The Mustard Stain on Your Website – Tom Harris – Insights Group
So, if you wouldn’t walk into an important meeting with mustard on your shirt, why do you put up with a website that doesn’t do your company justice? A meeting usually only has ten people or so. Your website is seen by thousands of people!
What does your website say about your company?